TrekAmerica
Iconic. Epic. Authentic. The ultimate stateside road trip.
TrekAmerica is one of the iconic travel companies. Established in 1972, Trek has hosted hundreds of thousands adventure filled holidays for young travelers all looking to experience the authentic USA.
Part of Tui plc’s student division, we were asked to carry out a strategic re-branding of the company including development of the positioning strategy, identity, brochure ware and online presence.
